Friday, February 17, 2012

Networking the neighbourhood kirana @ AaramShop

Today, we are the commerce partner to over 1,400 independent retailers across the country and we will grow this number multi-fold by the end of the year to ensure that every household in the top 10 cities can order their preferred FMCG brands via their trusted independent neighborhood retailer (AaramShops as we call them) and get it at their doorstep in a matter of a few hours. We intend to scale to approx 20,000 AaramShops.

We are starting to see brands integrating the advantages of the AaramShop platform within their digital marketing assets. This will extend the integration to all marketing initiatives by brands, including print ads, social media, campaign sites, and so on, as it will enable to them to ensure a critical last mile connect.

In a move to make the online shopping experience exciting, AaramShop has introduced its unique product listing option that envelops the shopper in a complete brand experience. The innovation would enable marketers across FMCG / CPG categories to take advantage of the proliferation of online videos and all other digital content and consumers’ increasing engagement with that content.

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