We’ve all observed the stiff increases in online consumer buying habits each year. Though we’ve discovered this change in buying habit, there are other factors affecting consumer-purchasing behavior. We continue to see the increased development of mobile applications, increased number of shoppers online, and the increase of shoppers wanting online deals for stores in their local area. A new coined term that seems it will be gathering relevance in the coming year is “SoMoLo” for Social, Mobile, Local shopper.
This shopper often uses their mobile device to conduct searches in their local area, sometimes even choosing to purchase online rather than going into a retail location.
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