With the emergence of new technologies and new digital channels to advertise on, retailers and brands are noticing the way to reach shoppers throughout the path-to-purchase is changing. In most cases, retailers and brands are re-thinking marketing strategies this year and allocating more shopper marketing dollars for reaching shoppers at different touch points throughout the path.
According to a survey completed by the Path to Purchase Institute in the January 2012 issue of Shopper Marketing Magazine, more dollars are being allocated to the shopper marketing budget in 2012 – as high as a 10% lift from the previous year. Originally focused on in-store marketing, retailers and brands are realizing the opportunities to reach shoppers throughout the entire path-to-purchase – constantly reminding shoppers of a brand as close to the decision making point as possible.
So, what has changed? Read more here @ MaxPoint Interactive: