Tuesday, February 28, 2012

Social Media Drives TV Watching

Everyone knows that the “screens” (TV, laptop, mobile device, another mobile device) are colliding and overlapping, but how exactly do online behaviors and TV viewing interact? TV Guide took a whack at understanding the relationship between social media buzz and TV watching with a new survey of 3,041 U.S. adults, and found that social media buzz does indeed help drive TV watching.

Overall 71% of respondents reported having seen social impressions about TV shows, meaning any kind of mention in social media, covering a broad range of venues including the usual suspects like Facebook, YouTube, Twitter, and so on. Meanwhile 17% of respondents said they have started to watch a show because of a social impression, and 31% said they’ve continued to watch a show because of a social impression.

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