Friday, February 24, 2012

Social, Mobile and Local for Omnichannel Customer Experiences.

The ubiquity of social, mobile and traditional technology presents a real opportunity for those bold enough to innovate in the digital world, especially when you consider that;
Many ‘innovative’ businesses have built outposts on these digital channels through mobile apps, Facebook stores, Twitter accounts and brand pages. However, with all this innovation the challenge remains for many: each channel operates independently. True digital transformation will require the customer experience to be unified across all these channels. 

This is the very definition of omnichannel.

Read more here

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