The ubiquity of social, mobile and traditional technology presents a real opportunity for those bold enough to innovate in the digital world, especially when you consider that;
- 50% of UK consumers now have smart-phone technology in their pocket, enabling them to connect to the Internet, GPS location services and social networks across 75% of the UK
- 800 million people use Facebook
- Online e-commerce sales have doubled year on year for the last 5 years now
Many ‘innovative’ businesses have built outposts on these digital channels through mobile apps, Facebook stores, Twitter accounts and brand pages. However, with all this innovation the challenge remains for many: each channel operates independently. True digital transformation will require the customer experience to be unified across all these channels.
This is the very definition of omnichannel.
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