Saturday, February 18, 2012

Top 10 Marketing Trends for 2012.

Each year 1to1 Media put a stake in the ground to identify trends that marketers should pay special attention to. This year they see these on the horizon:

1. The customer is still king. This one is left off many of the lists out there, but as good marketers we should remember that the customer is behind all of these other trends. We have to get rid of our "campaign mentality" and learn to think about engaging customers every day with meaningful dialogue and relevant, timely information.

2. Big data is getting bigger. The line between technology companies (those who can deal with "Big Data") and marketers continues to blur. We've all heard that the amount of digital data is doubling every two years. What's important is looking at these customer interactions over time. But it doesn't have to be just big technology companies that can harness the data and use it for marketing. New technologies and cloud computing have opened up all sorts of possibilities for smaller marketers, as well.

3. SoLoMo - a new and powerful combination. You might think I'm being overly inventive by getting social, local ,and mobile combined in one trend. Google's Matt Cutts coined this term, but it's probably better explained by an example from Black Friday in 2011. The New York Times reported that advertisers lured customers away and stole competitor sales while they were waiting on line to make a purchase--an awesome combination of social, local, and mobile all being used together.

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