Each year 1to1 Media put a stake in the ground to
identify trends that marketers should pay special attention to. This
year they see these on the horizon:
1. The customer is still king. This one is left off many of
the lists out there, but as good marketers we should remember that the
customer is behind all of these other trends. We have to get rid of our
"campaign mentality" and learn to think about engaging customers every
day with meaningful dialogue and relevant, timely information.
2. Big data is getting bigger. The line between technology
companies (those who can deal with "Big Data") and marketers continues
to blur. We've all heard that the amount of digital data is doubling
every two years. What's important is looking at these customer
interactions over time. But it doesn't have to be just big technology
companies that can harness the data and use it for marketing. New
technologies and cloud computing have opened up all sorts of
possibilities for smaller marketers, as well.
3. SoLoMo - a new and powerful combination. You might think
I'm being overly inventive by getting social, local ,and mobile combined
in one trend. Google's Matt Cutts coined this term, but it's probably
better explained by an example from Black Friday in 2011. The New York Times
reported that advertisers lured customers away and stole competitor
sales while they were waiting on line to make a purchase--an awesome
combination of social, local, and mobile all being used together.
Read the other 7 trends from 1to1 Media here
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