As marketers, we’re aware of the growing popularity of QR codes. The simple, easy to obtain codes that can provide consumers a wealth of product knowledge at the scan of their phone could be a goldmine for marketers. That is, if consumers were playing along.
QR codes have become affixed to everything from rental cars to the back of soccer team members’ heads, but a recent AdAge article reveals that only 5% of Americans who own mobile devices actually scan the codes. This 5% is made up of 14 million adopters who skew young, affluent and male.
This is great if your brand targets that demographic and your QR code reaches them in a convenient location. But what about the those of us who want to reach moms? Parents? Late adopters?
Experts cite three reasons QR codes haven’t caught on - read them here: