Marketing is often divided into three types of communication: One-to-one, one-to-many, and many-to-many. To a great extent, these have evolved in sequence, changing as communications technology evolved. But that doesn't mean that we have arrived at a single best solution.
Charting the Past and Present
5 Tips for Using the Right Communication Method
In the hype over social media marketing, it's easy to overlook the advantages of older approaches. A smart and thorough campaign will start with many-to-many marketing, but not end there. Following up with one-to-many promotion and one-to-one sales and nurturing to ensure the greatest coverage for your message and ultimately the best bang for your marketing resources.
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