Saturday, March 10, 2012

3 Ways To Improve Your Use of Social Media Data.

Dean Wright is the co-founder of BrandMixer, an applied social analytics company focusing on data and analysis of social media – and specifically its relationship to  what we buy in our supermarkets (or the “Consumer Packaged Goods (CPG) sector”).

BrandMixer is new on the block but Dean and his colleagues are specialists in CPG as well as data and that means they’ve been able to look at social data from a slightly different angle – as sector specialists not social specialists.

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