Thursday, March 29, 2012

8 ways the smartphone can help your customers love you.

Mobile technology is not the brick-and-mortar retailer's enemy.

It's no secret that smartphones are tempting shoppers away from purchasing at brick-and-mortar locations. Consumers often use their phones inside stores for product research and price comparisons, often leaving the store, only to purchase via an online competitor.

Although "showrooming" is a major concern for retailers, they shouldn't view mobile technology as the enemy. In fact, the most successful brick-and-mortar retailers are teaching customers how their smartphones can enhance their overall shopping experience, Molly Garris, director of digital strategy, Arc Worldwide, gave eight examples of how mobile technologies can lead to increased sales. They are:
  • Help shoppers prepare.
  • Invite them into the store.
  • Show them around.
  • Help them decide.
  • Encourage them to share.
  • Make transactions easier.
  • Ensure satisfaction.
  • Invite them back.

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