American Express have launched an interesting play with Twitter which lets US card members turn customised Twitter hashtags into savings. When customers sync their American Express Card with Twitter, they can enjoy exclusive offers loaded directly onto their card.
American Express are showcasing “Sync. Tweet. Save.” at SXSW 2012 where all eligible customers in Austin will receive $10 when they sync their card, tweet the special offer #AmexAustin10 and use their synced card to spend in Austin during SXSW.
This is another great initiative form American Express in the social media space, the’ve pioneered a number of social reward platforms and this development offers a new way to demonstrate a tweet’s ROI. Would love to hear what do you guys think?