Saturday, March 3, 2012

Benchmark your social media.

An exclusive report on how brands can put a value on their digital activity in 2012.
Most marketers will spend more on social media this year than last, yet few claim to know what they really get for their money. In response, the CIM is creating a testing ground with benchmarks for the industry to measure and share campaign success. Here, brands kick off the dialogue with their own experiences.

Many businesses are bullish in their commitment to digital marketing, convinced that it’s a cost-effective way of marketing their products and services. Three-quarters say they will spend more money on social media this year compared with 2011, according to The Chartered Institute of Marketing (CIM).

Procter & Gamble is one of those dedicated to the digital approach, to the extent that it has restructured its marketing team in the belief that social media is a major force. Similarly, Reckitt Benckiser is selling a new Cillit Bang cleaning product solely through Facebook, in line with its vision of a future where social media, sales and marketing are more integrated.

Read more here

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