Friday, March 30, 2012

Cadbury: Olympic’s 2012 Pumped FB Parade

Cadbury have launched the ‘Cadbury Keep Team GB Pumped Parade’ to rally support for the British Olympic athletes in the lead up to London 2012. The virtual parade can be viewed from within a Facebook app on the Cadbury UK page which let’s users create an avatar to join the parade.

Users can select their gender, choose an outfit and accessorise their avatar before they join the march. Everyone that joins is entered into a weekly draw to win tickets to the Olympics. Users are encouraged to invite their friends from Facebook and Twitter to help gain support for team GB, as well as posting pictures of their avatar during the parade to their Facebook wall.
It would have been great to see this app use frictionless sharing that Open Graph 2.0 now offers. So will this bring the British nation together to support their Olympic team? Only time will tell…
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