This report provides the results for the US Personal Hygiene market of consumers'
Consumer Packaged Goods (CPG) consumption habits, and forms part of an
overall series covering all CPG product markets. Its coverage includes,
but is not limited to, consumption behaviors, the extent to which
consumer trends influence their consumption and the value of the market
these trends influence, brand and private label choices as well as
retailer choices.
The report covers consumers' uptake of products and the influence of consumer trends are
fundamental causes of change in markets - making knowing what these
trends are and the extent of their influence crucial. The survey-based
data provided in this report examines over 20 consumer trends that
affect the market and examines the share of sales across 26 consumer
groups - providing through the data a detailed insight into exactly who
the consumer is and just how much impact the latest consumer trends are
having.
Access the report summary here (for US) & for India view here
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