What The Find Found
A Key Discovery from The Find’s Crawler
Verbing the Web
Social Buttons Do Battle for Real Estate
According to Kumar social signals are a much better indicator of product popularity than links. Their research has found that there is usually parity between the number of Facebook Likes a product has online and the number of times that same product's barcode has been scanned offline. However, most retailers are not aware of the amazing data they are sitting on because they are not using the Facebook API to it's full capability. And what's worse, Facebook are not making it clear as to how that data can be used to improve their websites. Consequently, most retailers have the impression that the Facebook plugins just post to their friends news feeds which accumulates stray traffic.