You have likely heard the buzz about Google+ for some time.
Perhaps you’re wondering why so many marketing professionals are focusing heavily on the new social network.
Businesses should jump on Google+ because it’s the Wild West, so you can stake your claim, as opposed to breaking through the noise on Twitter and Facebook.
Also, Google owns the river called search traffic. It can point this river any way that it wants.
When Google introduced the concept of “social search,” it turned SEO upside down. Now when people search on Google, they see the actions of their friends on Google+. That’s huge.
Here’s an example of social search
It means 1) you want people to circle you so that when they search, they see your posts and 2) you should post about what you want your followers to know you for.
If I were running a business, I would be thinking, “Why wait until I have to buy real estate in Manhattan? I should get in now and grab all of the followers I can before Google+ hits the mainstream.”