AaramShop in Media
Brand Engagement Center
Saturday, March 31, 2012
Driving Mobile Traffic
Some interesting Mobile Stats
There are 6.8 billion people on the planet, 5.1 billion own a phone, and
only 4.2 billion own a toothbrush
It takes on average 90 minutes to respond to email and
only 90 seconds to respond to a text message
The percentage of mobile subscribers that own a smartphone has gone from 31 percent in January 2011 to 48 percent in January 2012 (Nielsen 2012)
In the 18-34 year old age group, 80 percent of those that bought a phone in the past 3 months bought a smartphone (Nielsen 2012)
9 of 10 mobile searchers take action after a phone search (Google 2011)
7 of 10 mobile searchers take action within an hour (Mobile Marketer 2011)
Google predicts mobile search will surpass desktop search at some point within or between 2014 and 2015
Mobile PPC fundamentals:
It’s critical to set clearly defined goals (examples: lead generation, application download, buy now, phone call, in-store visit).
Don't simply assume similarities with desktop search.
Evaluate your websites landing pages to determine if they are mobile ready through testing on various devices and browsers (Android 2.x and iOS 3.x or later).
Don’t forget mobile analytics. Capture and report on device and browser information (and behaviors associated with them) to make future assessments.
Read Full Article
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29 percent smartphone owners use their phones as shopping companions.
Tablet owners' local searches often lead to a purchase: study
Top 5 Trends for Search & Social Media Marketing in 2012 (part 5)
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