Saturday, March 31, 2012

Driving Mobile Traffic

Some interesting Mobile Stats

  • There are 6.8 billion people on the planet, 5.1 billion own a phone, and only 4.2 billion own a toothbrush (Unysis 2011) 
  • It takes on average 90 minutes to respond to email and only 90 seconds to respond to a text message ( 2011) 
  • The percentage of mobile subscribers that own a smartphone has gone from 31 percent in January 2011 to 48 percent in January 2012 (Nielsen 2012) 
  • In the 18-34 year old age group, 80 percent of those that bought a phone in the past 3 months bought a smartphone (Nielsen 2012) 
  • 9 of 10 mobile searchers take action after a phone search (Google 2011) 
  • 7 of 10 mobile searchers take action within an hour (Mobile Marketer 2011) 
  • Google predicts mobile search will surpass desktop search at some point within or between 2014 and 2015
Mobile PPC fundamentals:

  • It’s critical to set clearly defined goals (examples: lead generation, application download, buy now, phone call, in-store visit).
  • Don't simply assume similarities with desktop search. 
  • Evaluate your websites landing pages to determine if they are mobile ready through testing on various devices and browsers (Android 2.x and iOS 3.x or later). 
  • Don’t forget mobile analytics. Capture and report on device and browser information (and behaviors associated with them) to make future assessments.

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