Thursday, March 29, 2012

Facebook’s Timeline Gives Brands 46% Higher Engagement Per Post

It’s only been three weeks since Facebook’s announcement of  Timeline for brands.  So far the results are looking very positive.  A study from Simply Measured, a social analytics and reporting company,  revealed that Timeline has increased fan engagement, content engagement & photo & video engagement for brands.  Timeline for brands allows for a much more visual display for content, photos and videos:

In order to test the impact that Timeline had for brands, 15 Fan Pages were tracked pre and post format change.  The biggest statistic in favor of Timeline was the average engagement per post metric.  On average all content saw 56% more engagement with Timeline:
Simply Measured also broke the number down to show the breakdown by exact content type.  Surprisingly, all types of content  except “status” were up across the board.  The biggest benefactors of Timeline were the photos (up 52%) and videos (up 49%):
Overall fan engagement is up across the board by 14%, a great sign for Facebook Timeline for brands.  

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