A. Lassonde’s Oasis Juice brand is taking its shopper marketing game to the next level using gamification. In partnership with Tetra Pak Canada and Montreal-based Augmented CPG, it’s turned a selection of its Oasis juice boxes into a game controller for interactive online learning and play.
Through the magic of augmented reality tech, Tetra Brik Aseptic kids can use cartons of Oasis products – including Oasis Classic, Oasis FruitZii and Oasis Fruits – to play “Oasis All-Stars,” an online soccer game that the brand launched this month featuring Oasis-created soccer star Nico.
An integrated marketing campaign developed by Draftfcb, including on-pack promos, promo trays, promo DRPS, on-shelf media, web media and a microsite (www.oasissoccer.com - which has a quick demo as well), has been promoting the game.
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