Thursday, March 29, 2012

Google Analytics Launches New Social Reports To Measure Social ROI

Google Analytics has announced new social reports today, designed to help marketers measure the return on investment for social media activities.


The New Social Reports

The new set of reports will be available under the “Social” tab in Google Analytics. Some may see them today, and they should roll out to all users in the coming weeks.
Current reports under Social include:
  • Engagement
  • Action
  • Pages
After the change, the new set of reports will be:
  • Overview
  • Sources
  • Pages
  • Conversions
  • Social Plugins
  • Social Visitor Flow
Below is a preview of each of the new reports.

Overview Report

As in most overview reports in Google Analytics, this view is a mini-dashboard containing data from all the other social reports (click to enlarge the image):

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