All you have to do is take a look around you to see that mobile is fast becoming a ubiquitous part of our society. Mobile is everywhere, but especially retail locations.
Specifically, the proliferation of mobile in relation to retail has left marketers scrambling in a frenzy to re-evaluate their audience and understand how consumers are interacting with mobile – and how to take advantage of this new relationship.
In order to do this successfully, brands need to better comprehend how current trends are shaping the mobile environment, who this new audience is and how to best interact with them.
This is no easy task. As a brand, where do you start? Melody Adhami thinks there is an expanding dichotomy between retailers and the mobile + social spaces, which marketers should be conscience of for 2012. Read Mel's views here in this insightful article.