Sunday, March 25, 2012

The New iPad: Implications for CPG Brands and Consumers.

The new iPad (or the 3rd generation iPad) launched last Friday and set a new sales record, selling 3 million iPads in one weekend. It took the original iPad 28 days just to hit the 1 million mark. The new iPad is equipped with an upgraded, high-resolution screen, a better (5-megapixel) camera and 4G LTE wireless network connection while still providing comparable battery life (up to 10 hours) as the previous iPad2. To some Apple enthusiasts, this is an evolutionary upgrade that lacks the excitement of new, shiny, and groundbreaking features. If you are not a gadget fan, you’d think that it’s just another news item in the technology section.

However, if you are a CPG marketer, there’s something with the launch of the new iPad you should be very excited about as you look closer at the lines in front of Apple stores.

Read more here;

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