Saturday, March 31, 2012

Student habits forecast digital future for shopper marketing.

The study, called “The Pulse of the (Canadian) Student Shopper,” indicates a retail eco-system where purchase decisions are going to be increasingly made as a result of a variety of predominantly digital touch-points.

Here are some of the stats:
56% of Canadian student shoppers use, or own, a smartphone.
Over a third of them follow a brand online via social media, more than celebrities and athletes.
57% have downloaded at least one retailer app.
34% use some sort of geo-location tool regularly.
27% indicated already downloading a store locator app.
35% have shared photos, or clothing, shoes or accessories they want to buy via social media.

And more than half think retailers could use more technology in-store to make the experience richer by giving more information, detail and perspective on products. The study’s results suggest retailers should place more importance on leveraging mobile.

Read more here

No comments: