Tablet owners are the most active local searchers with 64 percent using
their devices at least weekly for local searches and 86 percent making a
purchase from their most recent tablet-based local search, according to
a new report from Localeze and 15miles.
The findings show that tablets are critical to all stages of the
local business search and purchase cycle and lead to a higher likelihood
of making a purchase.
Additionally, 61 percent of smartphone users surveyed reported
conducting local searches from a device. These users also indicated that
the No. 1 reason for using a mobile device in a local business search
is the on-the-go necessity for fast information.
Applications are also popular for searching, with 49 percent of
mobile and tablet owners saying they use apps for local business
searches.
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