Tablet owners’ local searches often lead to a purchase: study

Tablet owners are the most active local searchers with 64 percent using their devices at least weekly for local searches and 86 percent making a purchase from their most recent tablet-based local search, according to a new report from Localeze and 15miles.

The findings show that tablets are critical to all stages of the local business search and purchase cycle and lead to a higher likelihood of making a purchase.

Additionally, 61 percent of smartphone users surveyed reported conducting local searches from a device. These users also indicated that the No. 1 reason for using a mobile device in a local business search is the on-the-go necessity for fast information.

Applications are also popular for searching, with 49 percent of mobile and tablet owners saying they use apps for local business searches.

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