Thursday, March 8, 2012

Top 5 Trends for Search & Social Media Marketing in 2012 (Part 4)

Continuing from the previous post. Here is trend number three in detail.

Customers and Employees Become an Extended Part of Companies’ Marketing Teams


As social networks are used ever more frequently for aggregating and sharing interests, expect opinions, both positive and negative, about products and services to spread with lightening speed. As a result, businesses customer relationships will become increasingly focused on creating and managing perceptions.
In 2010, companies began listening to customers wants and needs via social buzz. In 2011, they focused on responding to digital customer commentary. In 2012, companies will need to proactively scale their marketing efforts by creating and sharing information with employees and influential customer evangelists to help define their brands, products and services from the ground up.
Salesforce.com’s recent extension of their Chatter feature, allowing businesses to share information and files with their customers through a hosted network, is early evidence of this.
Coming up next in the series "Mobile + Social Evolve Together to Create New User Scenarios"

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