Thursday, March 8, 2012

Top 5 Trends for Search & Social Media Marketing in 2012 (part 5)

Continuing from the previous post. Here is trend number four in detail.

Mobile + Social Evolve Together to Create New User Scenarios 

Customer interactions and purchases, in specific marketplaces such as travel, shopping, and dining, will occur with increasing frequency on mobile devices.
A recent study found a third of all American adults utilize smartphones and that number is expected to rise in the coming year. Travel related click-through-rates are already higher on mobile devices than on PCs and location-based marketing fueled by companies like Foursquare will continue to soar.
Online purchasing is indisputably moving to mobile. Google estimated that 44 percent of last-minute online shopping searches would come from smartphones and tablets. This holiday, the majority of last minute shopping transactions were expected to take place on mobile devices.
Marketers now have the opportunity to zoom in on specific and unique user scenarios they may not have been able to address using pure traditional online marketing tactics.

Coming up next in the series "Daily Deals Receive Prominence in Search Engine Result Pages"

If you are interested in full article. Please click here

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