Top 5 Trends for Search & Social Media Marketing in 2012 (Part 3)
Continuing from the previous post, here we look at the second trend.
Social Media Becomes an Increasing Factor in Search Algorithms
Social media networks are growing. In 2011, Facebook’s social signals were integrated into Bing search and Google+ emerged with native integration into Google search. Companies also started using social media in earnest and began experimenting with ways to influence their rankings using these social factors.
In 2012, this trend will continue with social media becoming more of a key component of search engine algorithms. For companies looking to preserve or improve their rankings, social marketing activities will no longer be optional; they will be a necessary element of traffic driving success.
Coming up next in the series "Customers and Employees Become an Extended Part of Companies’ Marketing Teams"
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