Thursday, March 29, 2012

The Trend Behind the Spend

One of the industry’s most robust reports, The Trend Behind the Spend reveals insights into today’s retail environment and emerging trends in CPG and retailer marketing. Compiled by AMG Strategic Advisors, the report includes actionable steps for maximizing marketing budgets, gaining a competitive advantage and leveraging trends. The full findings include:
  • Analysis of more than $5 billion in trade promotion and shopper marketing spending across more than 200 CPG company clients
  • Representation across 110 store categories at 55 retailers
  • 750+ unique response sets on topics ranging from pricing analysis and slotting tactics to spending priorities and retailer performance

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