|The retailer's coupon offers pops up when a foursquare user checks in.|
Time is of the essence in mobile commerce. Mobile shoppers are not kicking back browsing the web—typically they’re looking for something, and want it fast.
The Walgreens/foursquare program is an example of the burgeoning SoLoMo technique in mobile commerce: social, local and mobile. The combination of these three ways in which people shop, experts say, can be a potent force.
Read more on this example of riding the SoLoMo trend here