Dominos has a successful social media strategy that gets results.
Here’s what they do:
- Promotions work. More people follow brands via social media to receive promotions and deals than for any other reason. Domino’s understands this and successfully runs promotions to increase trial and sales of its products.
- Be unfiltered. Domino’s has benefited from a number of campaigns where it amplified both good and bad feedback from users about its brands. In the end, the effect was that it increased transparency and made the brand seem more trustworthy.
- Spread the load. Domino’s social media efforts are a cross-functional effort between its digital marketing and PR teams, but it also pulls in help from agency partners, and some content is even user-generated.