Wednesday, April 25, 2012

Buying grocery now has a tech edge.

Basically, it operates in the same way as you do railway or air bookings. But what takes the cake is there are no extra costs involved and the products get delivered right at your doorstep.What augurs well for the consumer is the competition is building up as more and more players try to wean away customers by lining up hefty discounts and other promotional features in an attempt to corner a bigger chunk of market share. Shailaja Sharma takes a closer look.

When Vikrant Joshi, an advertising professional in Mumbai, stopped by the kirana store in his locality for a loaf of bread and some eggs, he was in for a pleasant surprise — the shopkeeper informed him that he could order his supplies online which would be home delivered. On top of it, the shopkeeper followed up his chat by offering his business card which carried the website address to place such orders.

Joshi’s neighbourhood fuddy-duddy kirana store is part of about 1,600 others across the country that are now delivering groceries at consumer door-steps through orders placed on, a company that partners with local kirana and medical stores to sell food and grocery online. With a footprint across 24 cities, AaramShop is now looking to bring in 20,000 shops under its coverage to become the largest e-grocer in the country.

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