All hail consumer packaged goods.
Throughout 2011, CPG brands spent more than any other group on video advertising — making up 24% of all dollars spent, according to new data from YuMe. Health and pharmaceutical brands came in second — with a 16% share of the video ad market– despite a 400% year-over-year increase in spending.
The 25-54 consumers were the most-requested demographic — making up 15% of RFPs — the video ad network found. Females 25-54 were the most-requested female demographic in 2011, with 39% of requested RFPs.
In another finding, the majority of ad impressions that YuMe served in 2011 were in California at 11.0% of total volume, followed by New York at 7.9% and Texas at 6.8%.
- Video Ad Views Grew 128% in 2011
- Video turns to be the future.
- Common perceptions about how video is used in shopping are incorrect.
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