Thursday, April 5, 2012

CPG distributes 305 billion coupons, shoppers save $4.6 billion

CPG marketers distributed 305 billion coupons in 2011, an 8.1% decrease from 2010, according to a new report from NCH Marketing Services, a Valassis company.

The Annual Topline U.S. Consumer Packaged Goods Coupon Facts Report noted that the decline in 2011 reflects the fact that 2010 was a record-setting year for coupon distribution, which increased markedly during the recession.

NCH Marketing Services said in the annual report on coupon distribution and use that shoppers saved $4.6 billion last year by using coupons, 12.2% more than in 2010. Regular coupon use was 17 share points higher than before the recession, at 80.6%, even as distribution fell 8.1% compared with 2010, to 305 billion coupons.


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