Monday, April 16, 2012

Frito-Lay Switches Things Up to Increase Sales


When we go to the grocery store, we generally shift into routine and know where to grab for our favorite products.

But what if categories were rearranged and something new was put into our line of sight? Would we try it—or at least consider it? Is there a category-management system that would benefit the store, brands and the shopper?

When launching a new line of private label chips, Frito-Lay developed a virtual shopping study built around behavioral-research techniques to help elevate retailer sales.

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