Tuesday, April 17, 2012

Local Digital Ad Spend to Reach $38.5B by 2016

Local online and mobile advertising revenues are forecast to reach $38.5 billion by 2016, up from an estimated $21.2 billion in 2011, a compound annual growth rate (CAGR) of 12.7%, according to BIA/Kelsey's US Local Media Annual Forecast.

Growth in the digital segment is expected to offset slower than anticipated growth in total local media advertising revenues.

Growth in local advertising will likely trail that of the overall economy: Total local advertising is forecast to grow at a 2.6% CAGR over the next five years, from an estimated 132.8 billion in 2011, to $151.3 billion by 2016.

Read the full report here (paid)

No comments: