Wednesday, May 2, 2012

Now Narrow-cast your Brand Messages with AaramTV.

AaramTVs are intelligent AV screens that enables narrow-casting of infomercials or advertisements targeted at grocery shoppers in the last mile in India.

The brand advertisers can use AaramTV to engage with their audience at the right time and right place - the moment of truth, when a consumer is taking a decision on her/his brand purchase in the neighborhood retail shops.

AaramTVs, are brought to you by AaramShop, and are a last mile media option to influence the consumers of AaramShops (AaramShops are independent neighborhood grocery stores which canalso be accessed online by consumers). AaramTVs engages the shoppers with the brands at store while they are shopping and influences their purchase decisions. This in-store media brings to life brands and their messages in an otherwise cluttered environment. It puts a brand's merchandising efforts on steroids.

AaramTVs are strategically placed only within stores that sell FMCG / CPG brands, thus ensuring a very qualified reach-out to shoppers at the moment when they are most likely to make the brand choice.

Seamless cloud technology enabled back-end of AaramTV, enables real time targeting of stores and extreme flexibility in choosing the right messages for the right shoppers. 

For more information please contact here 

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