Print and online circulars are almost neck and neck in helpfulness, but recipes and apps are driving more consumers online to engage grocers, according to a new report soon to be released by Brick Meets Click (BMC) in partnership with Grocery Shopping Network (GSN).
Among the findings:
- Eighty percent of shoppers still find the printed circular helpful, but the web is not far behind; almost 70 percent report they find online ads helpful.
- Price isn’t the sole driver of trips to retailer websites. Shoppers find non-price value in scanning recipes (71 percent) and building online shopping lists (58 percent).
- Digitally engaged shoppers show a lot of interest in adding grocery shopping apps: 21 percent have and use them, and 40 percent are considering adding them.
- Seventy-six percent of digitally engaged shoppers still write shopping lists by hand.