Marketers have been slow to adopt Google+, with only 40 percent currently using it, but many say they want to learn more about it and plan to increase their use of Google’s incipient social network.
Facebook, meanwhile, remains the dominant social networking site for marketers, with more than 90 percent adoption.
The numbers come from Social Media Examiner’s fourth annual survey of marketers and business owners. The January survey collected replies from more than 3,800 marketers around the world, a group that was almost equally split between B2B and B2C marketers.
Most Popular Social Media Marketing Sites
When asked to name the social network sites/tools that they use, 92 percent listed Facebook — tops on the chart. Twitter (82 percent), LinkedIn (73 percent), Blogs (61 percent) and YouTube/video (57 percent) round out the top five social networking channels.
Usage of social bookmarking/news sites dropped from 26 percent in 2011 to 16 percent this year. Forum usage also fell from 24 percent to 19 percent.
Twenty-one percent of those surveyed say they use photo sharing sites (like Pinterest and Flickr), and 38 percent say they plan to use those sites more in the future.