Wednesday, April 11, 2012

Performance Targeting Coming To Facebook Ads

Facebook has always been a unique advertising channel due to the various demographic & interest based target options.  Now ad targeting is going to get smarter.  Images have been surfacing of a new objective targeting that would add an extra level of intelligence to ads that promote internal Facebook content.
HasOffers broke the news of the new objective targeting and also identified what some of the exact targeting interactions are. It appears that objectives that can be targeted are those liking a page or clicking on a sponsored story.
In an ideal world this update would include offline conversion tracking, much like an AdWords or AdCenter provide.   However, all of the ad types that have shown the new targeting option have not featured external links, rather the promotion of Facebook pages and Facebook apps.

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