Wednesday, April 25, 2012

Product Info, Sweeps, Coupons Top List of Reasons TV Viewers Interact with Social Media Symbols: Accenture Study.

We’ve all seen the social media symbols pop up while watching TV and for marketers trying to engage through this interactive means with the TV viewing audience, things are looking up, but there’s work to do.

Nearly two-thirds, 64%, of U.S. consumers recalled seeing symbols such as Facebook “likes” while watching television, according to a new Accenture study. And in a sign that consumers are showing some interest, one in three viewers reported interacting with social media after seeing a social media symbol on their TV screen.

The survey also found that among the 1,000 viewers surveyed, the majority said they had noticed and were familiar with how to interact with the symbols while they watched TV, including the Facebook “like” symbol (42%), QR codes (28%), Twitter Hashtags (18%).

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