Actionable Social Analytics is an evolving business discipline that studies social media metrics to help marketers use the findings to drive business intelligence. Going beyond measuring buzz, reach, retweets, likes and follower growth, social analytics aggregates and analyzes online conversations (industry, competitive, prospect, consumer, customer) and social activity generated by brands across social channels and empowers organizations to act on the derived intelligence to drive business results. When used strategically, this intelligence has the ability to improve brand awareness and reputation, marketing and sales effectiveness and customer satisfaction.
Social Analytics equips businesses with the keys to understanding prospects and customers to enable more effective connections. To learn how to apply social analytics to your sales and marketing efforts, download Social Analytics for Marketing and Sales Effectiveness.