Tuesday, April 24, 2012

Top 10 mobile commerce advertising campaigns of Q1

Target, Subway and Sony Pictures are just a small ratio of companies who have run mobile commerce-enabled advertising campaigns this year that not only helped drive in-store foot traffic, but increase sales as well.

Mobile advertising campaigns have become a lot more sophisticated. Gone are the days when marketers would simply link an ad to a mobile-optimized site. Companies are now using location-based technology and running relevant campaigns that encourage users to click on a mobile ad.

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