Target, Subway and Sony Pictures are just a small ratio of companies who have run mobile commerce-enabled advertising campaigns this year that not only helped drive in-store foot traffic, but increase sales as well.
Mobile advertising campaigns have become a lot more sophisticated. Gone are the days when marketers would simply link an ad to a mobile-optimized site. Companies are now using location-based technology and running relevant campaigns that encourage users to click on a mobile ad.
Here are the top 10 mobile commerce advertising campaigns of the first quarter, in alphabetical order.