In today’s world, there are multiple ways to reach one’s desired audience. As many marketers spend countless hours coming up with new and exciting marketing ideas for traditional, social and guerilla marketing, some companies are forgetting one important media outlet: their own website.
A recent study produced by Accenture/comScore/dunnhumby USA is proving that brand websites have the potential to become the key to building customer relationships, particularly for CPG brands.
The study has shown that brand website visitors are more likely to buy within that brand’s product category. In fact, consumers spend 37% more time with a CPG brand on the website than they spend on the brand in-store. And a consumer visiting a website spends 54% more than a non-website visitor on the category.
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