Thursday, May 24, 2012

AaramShop launches AaramTV to help FMCG brands narrowcast their brand messages at the neighborhood grocer.

FMCG / CPG brands struggle to get the shoppers’ attention in the last mile where a lot of brand decisions get made. The problem is more acute in the neighborhood grocery or pharmacy as the store sizes are small and the environment very cluttered. Brands use multiple point-of-sales strategies like posters, stickers, danglers etc to standout.

AaramShop has now introduced AaramTVs, which will do a long way in easing this challenge for the FMCG brands, and it takes the in-store communication to the next level. AaramTVs are a last mile media option to help FMCG brands influence the consumers when they are shopping. 

The brand advertisers can use AaramTV to engage with their audience at the right time and right place - the moment of truth, when a consumer is taking a decision on her/his brand purchase in the neighborhood retail shops.

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