Thursday, May 3, 2012

The Biscuit Freakonomics!

Would you believe this? Men love biscuits more than women? Well neither did we until we dived into the statistical analysis of the Sate of Online Grocery Shopping(SOGS) April, 2012. More than 7 out of 10 shoppers who bag biscuits in their bags are males. And this is not the first time that we have seen this. 

When we refer to the earlier report, it fashions up a similar trend. While we see a strong male skew in the biscuit category, we see interesting results in categories which have a skew towards a female shopper. As we continue to dissect the shopping basket and debate on the items that show a strong tilt towards any particular sex, here is a chance for your to dig deep into the report and find various interesting insights, not just about shopping trends of males or females, but a whole gamut of other interesting analysis based on category, brands and general demographics.

Biscuits & Cookies: This category has been the largest category by volume and has the most number of brands competing with each other, on AaramShop.
By Value:
a.       Biscuits make up 50.35% of this category
b.      Cookies make up 49.65% of this category
The change vis-à-vis the previous report has been the increase in the sale of the cookie sub-category from 18% to almost 50% in the current period.

By Volume:
a.       Biscuits make up 70.12% of this category
b.      Cookies make up 29.88% of this category

To download the full report. Click here>>

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