Friday, May 11, 2012

Brick-and-mortar's inherent advantage: In-store relevance.

Let's face it. Shopping online will continue to be a convenient and affordable option for customers. Increasing sales tax for online purchases or implementing procedures to prevent showrooming are well-intentioned efforts for retailers trying to compete, but they are also working against a shopping experience that the customer obviously values.

Brick-and-mortar retailers can't compete directly with online-only giants and their endless selection or low prices. They need to come to terms with a new retail game, one in which the customer determines the rules of engagement. Matching online prices or bulking up product SKUs will be not enough to keep pace with a growing Internet retail population.

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