In a recent Advertising Age article, MOM Brands stated that it makes sense. “We’re not force-fitting it. Better Oats is the choice of a new generation. It just happens to apply to oatmeal, not cola,” says Linda Fisher, the company’s corporate communications manager. It’s a tagline that fits and allows them to avoid paying a branding agency to create something new. For MOM Brands it’s a win-win situation.