Sunday, May 6, 2012

CPG Marketers Face Challenge Of Offering Digital Product Information.

Omni-channel shoppers have turned trip planning and shopping into smarter fact-based experiences.  The 60% of shoppers overall who make lists before going to the store increasingly search on their smartphones or computers—for CPG coupons, weekly retail deals, brand and item ingredients, recipes and more—to narrow their choices.

This behavior raises the digital ante for CPG suppliers to consistently convey clear, accurate information about their products across all platforms—phones, tablets, computers, in-store kiosks and in-store merchandising—so shoppers can access them instantly, even at the shelf when deciding what to buy.

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