Facebook now most popular customer acquisition tool for SMEs
More than a third of UK businesses (36%) now use Facebook to attract new customers, according to data from Basekit.
This makes it more popular as an advertising tool than local business directories such as Yellow Pages and Thomson, which are used by 27% of the 500 small businesses surveyed.
The use of online advertising is now almost as common as print advertising (20% vs. 21%), and Twitter is also quickly gaining popularity (17%).
Basekit co-founder Simon Best said the move to Facebook and Twitter is primarily driven by the lower cost of entry:
Small businesses tell us that one-to-one marketing is their most efficient and most successful way of generating new business.
The news that small businesses are increasingly turning to social networks for customer acquisition will come as good news to Facebook and Twitter as they have both been making efforts to lure SMEs to their ad platforms.