First up, news that once again Google has slipped in its rankings. Just two years ago,Google was the top brand on the list, but this year its gradual decline continues, with a drop to #3. I know, I know, that’s still pretty impressive, but a drop two years in a row sure does look like a trend to me. In fact, Google is dangerously close to being overtaken by McDonalds!
Also worth noting is Facebook’s meteoric rise up the charts. A whopping 74% increase in brand value sees Facebook “liking” its #19 rank in the report. When you dig deeper and look at how each brand is doing with its positive social media mentions, Facebook tops the list, beating out Google, Apple, eBay et al.